Management Team

Managed by dedicated industry leaders and experts in the tissue and recycled fiber-based business, our team brings a wealth of knowledge, experience, and proven success to the company.

Rob Baron

— President and Chief Executive Officer

Mr. Baron joined Marcal in 2014 and serves today as President and CEO. Before becoming CEO of Marcal in May 2015, Mr. Baron served as Senior Vice President, Strategy for Marcal. From 2012-2014, Mr. Baron served as Vice President Finance & Chief Financial Officer for Finch Paper Holdings LLC. Prior to joining Finch Paper, from 2006-2012, Mr. Baron held several senior leadership positions with Furniture Brands International, including Vice President, Finance, Lane & Broyhill Furniture, VP, Financial Planning & Analysis and Vice President & Chief Financial Officer, Thomasville Furniture Industries. From 2001-2005 Mr. Baron held various financial roles at IBM. Mr. Baron holds a B.S., Civil Engineering and MBA from University of Notre Dame and a Masters, Industrial Engineering, from Rensselaer Polytechnic Institute.

Stacy Lee

— Vice President of Operations

Mr. Lee joined Marcal in July, 2020 as the Vice President of Operations.  Before becoming VP of Marcal, Mr. Lee served as Mill Manager for Kimberly Clark at the Marinette, WI facility.  Mr. Lee has over 30 years of experience working across the United States in various Engineering and Production Management roles including companies such as Champion International, International Paper, Weyerhaeuser Company, Boise Inc., MeadWestvaco, and Graphic Packaging International.  Mr. Lee has experience in the manufacture of towel, tissue, coated free-sheet, uncoated free-sheet, coated groundwood, unbleached coated board, bleached coated board, linerboard and medium.  Mr. Lee holds a B.S. in Chemical Engineering and Pulp and Paper Science and Technology from North Carolina State University and a M.S. and Ph.D. in Pulp and Paper Science and Technology from the Institute of Paper Science and Technology at the Georgia Institute of Technology.

Matt Goodling

— Chief Financial Officer

Mr. Goodling joined Marcal in 2019 and serves today as Chief Financial Officer. Before becoming CFO, Mr. Goodling served as Director of Corporate Development. Prior to joining Marcal, Mr. Goodling held several roles at Atlas Holdings LLC from 2014 – 2019 where he served in various restructuring and senior finance positions in addition to evaluating and executing distressed investment opportunities. Prior to joining Atlas, Mr. Goodling was a Corporate and Investment Banking Portfolio Management Analyst at SunTrust Robinson Humphrey where he supported the underwriting and management of a billion dollar corporate loan portfolio. Mr. Goodling holds a B.A. in Economics from the University of Richmond.

William McCarney

— Director of Operations, VT

Mr. McCarney started at Great Lakes Tissue in 1998 and worked for them for 22 1/2 years. He started as a Production Operator for two years of pulp supply and paper machines. He worked the next 10 years in Mill Maintenance, then moved to projects manager for two years. From there, William moved to pulp supply/water systems manager for two years. He switched back to Maintenance as Department Manager for one year and was moved to Papermaking Manager for two years. William was moved to converting and Sales Manager for one year before being promoted to General Manager for my last five years there. January 2021, he came to Soundview as Maintenance/Electrical manager. In November 2021, William was moved to Mill Manager. In December 2021, he moved to the Director of Operations position for Vermont.